Social video marketing has evolved over the years to become the number one medium to attract the most traffic. It started with YouTube and grew. YouTube videos were originally shared on some of the first social media networks, Facebook and Twitter, and at times various videos would go viral with shares, likes, and retweets.
Facebook and Twitter now have their own resources that encourage members to upload videos to their platforms. Whilst video is not a big part of Twitter, Facebook has grown their video portal to massive proportions. Part of this equation is that they have 1 billion users which means not only can videos go viral quickly within Facebook but on all social networks.
To rank a video whether it is on Twitter, Facebook, or YouTube you need to have an SEO title but not only that it needs to attract eye balls. The description needs to have length and contain a rich amount of keywords, and finally you need to add tags to help your video rank. In Twitter or Facebook this may come in the form of hashtags #.
The next factor to consider is that the quality of the video. It needs to have a voice. Robotic text to speech voices are not attractive, unless they are more natural sounding. The content needs to be interesting to the viewer and hold their attention. To do this the host needs to be doing something either on their computer or drawing on a whiteboard. The exception to this is sharing content relevant to the title that is useful. Having all these factors in place will attract comments and social media sharing.
This is the social factor of social video marketing. Facebook, Instagram, and Twitter have this, and now YouTube is building on this. To comment on YouTube you need to be logged in. The new social resource that YouTube has uncovered is allowing channel owners to feature a community or discussion tab. Since its humble beginnings it has grown in popularity, yet not many people know about this.
The latest feature of social video marketing is live video. Twitter was one of the first platforms to break into this with its Periscope platform. Facebook, Instagram and YouTube soon followed by launching Facebook Live, Instagram and YouTube live videos. Social media celebrities can attract huge congregations of people to tune in and watch their video giving them a platform to promote their programs. Commenting is frequent and Live video hosts answer viewers questions and at times will feature viewers in the live videos.
Neil Patel, from the data he has collected has concluded that video in the next few years will become the number one medium that web users will use to consume information. And you only need to look at video viewer numbers of viral videos on the social networks to conclude there is truth in this conclusion. Social video marketing will develop as Facebook, Instagram and YouTube continue to lead the charge with social video marketing.