The impact of social media on our lives is undisputed. According to a recent survey, over 70% of people who use the internet, are associated with some kind of social media or the other. Be it FB, Twitter, Instagram, LinkedIn are any other kind of social media for that matter, people like to spend on an average of three to four hours on a daily basis on their preferred social network. This social network is not only used to update their profile and tell them their whereabouts and present life trends, but it’s also used in decision making in most of the stuff that is bought online or even offline. Internet marketers eyes this social media engagement as a fabulous opportunity to convert this association of people with the social media into sales.
It is a psychological fact that what happens around us affects our subconscious mind. This subconscious mind plays a crucial role in decision making. This fundamental principle of psychology has been explored and exploited by internet marketers. They try to frame out a successful marketing campaign through the social networks.
Understanding the concept of contemporary SMA
Have you ever noticed that the ads that you see around Facebook, YT, Instagram, or any other social media, are somewhat closer to your requirements and interests? This is because a proper research is made on what all that has been searched by you over the last couple of days, weeks months or even years and these stats are recorded for evaluation. They are then analyzed by automated software and/or manual methods to conclude your requirements and the ads are shown accordingly. This technique has been quite successful in the last few years.
About Social Media Engagement
SME is a Sophisticated technique used by IM for generating leads and sales. A lesser known method that is being used under SME is using the social media profiles deliberately to churn out leads and speed up their sales. They appoint various uses (that actually are hidden marketers and promoters) in different kinds of social media and networking sites, who remains active on these social networks in a regular and normal manner. At the right time, they deliberately promote their products. As they are in your common friends list, they are well aware about your tastes, needs and whereabouts. At times they select a product or service and promote it sensibly in such a smart way that it looks natural and as they are aware of you and your taste, they will smartly try to sell it to you. This tactics has a very successful conversion rate for sales.
SMA Vs. SME – which one is going to fetch better results in 2019?
There is no doubt that both SMA and SME have enough options in their creative heads to trick the customer. At the end of the day, it is all about application. If IM are able to stick the chord of the customer at the right time, their marketing strategy is going to be a hit. Each and every marketing campaign requires a customized planning and its effectiveness lies in its proper and timely execution.