Sometimes in SEO we hear about keyword density and we’re given complex formulas to come up with the optimum density. In reality, that isn’t as effective as keyword placement. Where you use your keywords contributes more to your SEO endeavors than how often you use them. There are eight places to use your keywords to get the most out them. Here they are, in no particular order.

Use keywords in the Title
This is arguably the most important place to use your keywords. Use the page’s keyword in the title at least once. For those who are new to web design, the title is the text you see at the top of your browser. The title should be between 7-12 words long. Besides your keyword, use Latent Semantic Content, or related words. For example, if your keyword is “Fishing Lures” using words like “tackle”, “bait”, or “fishing line” all help support the primary keyword by giving it context.

Use keywords in the H1, H2, and H3
The headlines carry a lot of weight, both with viewers and search engines. Make sure that anytime you use a headline, that you include your keyword. Keep headlines short, take a hint from newspapers here. Make sure that the headline also provides insight into the paragraph that follows.

Use the keyword in bold within the body text
Search engines can easily see which words are bold, just like readers. Make sure that your keyword is used in bold, or strong, typeface at least once on the page.

Use keywords in the URL
When naming your pages, avoid names like “page2.html” instead use keyword rich names like “fishing-Lures.html”. This makes it even more clear what the page is about, and will make it easier for people to directly navigate to the page later. Due to the way search engines process URLs, it is better to use “-” to separate words than using “_” or even running the words together.

Use keywords in the Description META tag
This is one tip that does not help with search engines but will help get people to click on your site in the search results. The description you provide is the one that Google or Bing will use to describe your page in their search results. If the description is clear, appealing and seems to address what the person was searching for, they are more likely to click on the link that takes them to your site.

In the file name of images
Image search results are showing great power in driving traffic to sites, make sure you are capitalizing on this by optimizing your images. Search engine bots can’t see your images, so they rely on other factors to let them know what the image portrays. Naming your file something like “fishing-lures.jpg” is better than using your camera’s default image naming process.

Use keywords in the Image Alt Description
Again this is a place to tell the search engine what that image is a picture of. Don’t go too long here, just get describe the image in 5-7 words, making sure to include your keyword.

Use keywords in the anchor text of links pointing to the page
Anchor text is the text a user would click on to get to your page. Using text like “Click Here” is not effective at all. Instead use text that describes the page’s content, by including the pages keywords in the anchor. WARNING: Don’t use the current page’s keywords in anchor text that leads to another page, use that page’s keywords.

So, as you can see, keyword placement isn’t that hard. It can become tedious when you have several pages to redo. but it will help you get your site optimized not only for increased traffic, but for increased sales!

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