You might be looking for tips and how can you optimize your blog for the search engines friendliness. In this article we are going to present some of the most practical tips that would be helpful for you in a long run.
· Unique interesting and original content
If you have observed some of the most popular blogs on the Internet, then you would notice some similarity between them. The best blogs have one thing in common and that is an interesting content. Reason behind the success of most of the blogs is that those bloggers are genuinely interested in the topic on which they write. At the same time, they also have a first rate knowledge about the content that is being written on the blog.
Some of them might not be grammatically correct but because they are written from heart it reaches hearts and gets connected. In the world of internet, sharing plays a very important role in making blogs popular. If you are looking for a specific type of content on the internet and you come across it, you would naturally like to share it. As your friend circle is going to be more or less like you and like minded, the chances are that they too are going to like your content and they are going to share it and forward it further. In this way, content get circulated and promoted naturally.
· Keyword density and placement of keywords
There is lots of buzz about keyboards and their role in Search Engine Optimization. Although this is a debatable issue, yet, practically, we can understand that whenever we need to search for or certain type of content, we refer to a search engine like Google and type certain words in it. These words are called ‘keywords’ and the result displayed by Google do include these words. Therefore, we can understand that keywords do play a role in Search Engine Optimization.
However, the keyword density and other technicalities would make your natural content fake, artificial and inappropriate. Therefore, the advice regarding keyword would be to use the essential keywords in the titles, main headings and if they look natural, then also in the subheadings. You do not have to worry too much about the keyword density; you just need to ensure that you write a content that is suitable and appropriate. The rest would be done by itself.
Another important part of Search Engine Optimization is the links associated with your site. There is no concrete evidence about it, yet, many SEO experts do profess using reputed or authority links like Google, Wikipedia, YouTube etc. on their web page. This is believed to enhance the repetition of the page which indirectly helps in it standings and positions in the search engines. Again, there is no concrete evidence for it, yet there is no harm doing it either, provided that they comes naturally in your content.
· Alternate image tag
This is probably the least talked about or ignored technical aspects of Search Engine Optimization. Many people forgets to tag the images of the blog posts. If you go to Google and search in the images section, the images are search from the keywords that you use for them. These keywords are nothing but the alternate image tags, that were put by you in images uploading during a blog post. So do tag all of your images in future and if possible, try to tag the ones that you have missed out as well!