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Link Building is one of the most important aspect in SEO process. There are many ways to get inbound links. Some website and directory sell links. There are also many premium tools to help in the link building process. I think you don,t need to spend money on inbound links. Start with some free tools, use social media and other free resources for you link building campaign. In this article i have written about 10 free & best data analysis and research tools for your link building campaign. In the next series i am going to mention some free resources to make some inbound links. Cheers!

My Blog Guest

My Blog Guest is a unique community that is based on one simple principle: if you provide quality, you don’t need to pay to be heard. It unites bloggers who are interested in connecting to other bloggers, journalists and other content creators in any niche and publish their high-quality articles on their blogs.

Open Site Explorer

This is a simple link search engine from Seomoz to check who is linking to your website. Just enter your URL and see the inbound links to your website.

Buzz Stream Link Building


Buzz Stream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and increase traffic to your website by helping you “be found” via inbound marketing channels.

Plugin SEO

Plugin SEO is the simplest possible way to check your website for important SEO problems and get them fixed. Try it and see.

Word Tracker Link Builder

Link Builder is an exciting new tool from Word tracker, designed to help you instantly identify your best link prospects – and build a linking campaign that exponentially grows your online presence.

Link Diagnosis

Link Diagnosis examine your link competition!

Ahrefs

Ahrefs is a great tool to find and analyse backlinks. It provides useful information about each link, both for your own website and rival ones.

Who Links To Me

Take a look at some example pages for some of the web’s most trusted sources and gain insight into their SEO tactics. Keyword rankings, backlink analyses and an assortment of other search metrics are available for sites that lead the way in search engine visibility.

Solo SEO Link Search

Link Search tool by Solo SEO is one of the most efficient link building research tool. Just enter the keyword and see the magic!

Ontolo

Link Building with Ontology tools is faster, simpler and with more data.  Go through five simple steps and you are done with the link building.

If you want to be happy with the type of job you are doing then you should pick out one that you love. Web design also has many careers in the field and you can end up in many positions in an organization. If you are creative, each of these positions has the ability to utilize your creative nature and boost your output in the best way possible. It is better to become accustomed with these positions in order to understand where one feels more comfortable in. They include;

User experience designer

These designers are usually involved in creating engaging web technologies which are based off research from the potential users that the site seeks to attract. They are the ones who are concerned with the overall usage experience of the user and as a result conduct a series of tests on prototypes on different devices. You need to have in depth knowledge in web design in order to fit well in this position.

User interface designer

These developers are involved in creating the web interfaces responsible for connecting users to the backend processes. They usually try to use code that is easily usable and accessible to the end users. They therefore make use of technologies such as HTML, CSS, JavaScript among others in coming up with a complete product. They also need to get the design from the graphic designer and work on it in order to bring out the finished product.

Mobile designer

These are developers whose design work is solely based on mobile platforms. They usually combine with other developers in creating functional designs that render well on mobile devices. They are also involved in creating aesthetic displays for mobile designs and as a result need to have a wide array of knowledge in different programming languages.

Information architect

As the name suggests, these individuals are usually involved in recreating the client’s idea into a graphic mock-up before it is coded. They usually listen to their client’s needs, do market research on the potential users of the site and suggest features that will be helpful in the overall user experience. They are also involved in conducting usability tests on the end product in order to ensure that the experience is optimized and modify any flaws in the overall design architecture.

Flash developers

These developers are usually involved in creating dynamic content online for the purposes of advertisements, marketing, and games among other applications that require flash. Most of these designers have a wide array of knowledge and experience in CSS, HTML and JavaScript among others.

These are among some of the most common web design jobs that you can find in the market. You can learn bits from each field but at the end of the day it is important that you choose one field that you are content with and which you are willing to become an expert in. This will definitely differentiate you from other designers wherever you are working at. Happy web designing!

Working with a designer for the first time is a complicated process for many people. Anyone who wants to take in web designers for their project is usually curious about their work process in coming up with a design. So what steps should you generally expect your web designer to follow? Here are some crucial steps that you should keep an eye on when searching for a good web designer;

Research

This should be the first step that you should expect from any designer worth their salt. Any designer who simply jumps into the whole work is simply not doing their job properly enough. There are many clients who have no clue about what their site should be like and depend on the kind of recommendations that their web designer will issue. Therefore it is quite important that all designers be in a position to research everything about the brand and how to position it well amongst its competitors online.

Site overview

The next thing that you should expect is an illustration of the site on a site map. This pretty much shows you where all the site’s elements will fit into the overall web design. It is an organization of how the development work will be done. There might be changes during the whole development process but these should only be minor modifications on the overall site map.

Wireframes

Having organized the whole website through the use of a site map, the next part is to organize each page using a wireframe. These wireframes are more like the blueprint of each page. However they need not be followed strictly but just give the designer the overall understanding of how to code the whole site. They also are not necessarily implemented on all types of sites depending on the type of content. More complex sites need to have wireframes in the design process but simpler sites need not have one.

Mock-up design

This is generally where the client is given rough graphic overviews of how their site will appear when complete. This is done with the help of Photoshop. At this stage you should expect to be given a variety of designs of how you would want your site to look like and then get to choose one. It is therefore important that you completely tell your web designers exactly how you picture your website being like. This way they can give you 3-4 variants of how they can implement your idea.

The coding part

After selection of the mock-up design that best suits you, the development phase starts off. In other words the HTML and CSS bits are now hard coded in creating your website. This phase also involves having to check on how well the site can render in different devices (cross-platform responsiveness).

At this point your site will be up and running. However, one vital thing you should also expect is the support from your developers when anything happens. This can be discussed whether it is included in the original package or additional fees apply.

What does “ambition” mean to you? Do you consider yourself to be an ambitious person? Some people are naturally more ambitious than others are. I’m not saying whether or not that’s a good thing; I’m just stating a fact. Some will accept a job at the age of 20 and will stay at that job until they retire around age 65, doing the same work day in and day out, receiving minimal pay increases over the years. Others will accept a job at 20, and then pursue the next step, then the next step, then the next step, hoping to one day find themselves as leaders in the corporate environment.

This post is for those of you who are climbers—those who won’t be satisfied with web design forever. While I’m not really the climbing type, I have to admit I’ve thought about it over the years. Here are some potential future scenarios for those of who are itching to grow:

Baby Steps

Web design is different from web development, as you know, but web designers can benefit themselves by becoming well-versed in both parts of the field. This requires someone who can use both sides of his or her brain. Web design is art. Web development is science. If you think you are a good balance of right-brained and left-brained, web development might be a natural next step for you. Having both skills will make you more versatile in the workplace, and it will open up more opportunities for the freelancers out there.

A Recreational Jog

Since you’re already in the IT field, a natural progression for you may include moving toward another IT career. One option you may work toward is software/app development. If you find that you have an aptitude for the structure (coding) behind websites (such as html and css), consider branching out to other programming languages—ones that can be used to build apps on different platforms, or ones that can be used to build larger software. Again, this will greatly increase your hireability while also increasing your paycheck.

A Giant Leap

What I’m going to talk about here is a hot topic across the world right now: cyber security. If you want to make yourself marketable in this growing field, it will be a long trek, but the potential rewards are great. With big businesses using technology to process and store sensitive data, there is a growing need for people who can keep that data secure. And the need isn’t being met adequately! Recently, MSNBC has reported that there will be 1.5 million unfilled cybersecurity jobs by the year 2020. Yes, learning everything that you would need to know would be a great undertaking. That is why this section is called “A Giant Leap.” However, it is worth considering if you believe yourself to be a very ambitious person. The world needs you!

I hope that this post has been informative and not overly simplistic. Naturally, there are plenty of other options for you within the computer science field, whether or not you are the type of person who wants to career climb. Personally, as I’ve said, I’m happiest as a freelance web designer. My job allows me to be creative, and I get to choose my clients and set my own hours. It wasn’t an easy career to establish myself in independently, and I’m not looking to give it up. I have my share of on-the-job trials and challenges, but this career is home for me, and I plan to stick with it for as long as I can.

Proper web design needs to factor in usability. However usability is a general concept that can only be detailed depending on the web design being adopted. There are generally many atrocities that have been made on usability over the years and many designers fail to notice unless the clients point it out to them. Here are 10 mistakes that your designer may fail to notice;

Horrible site search engine

Most people usually type for items with typos in their spellings. If your search engine is not able to filter this out then your site has the potential of losing out on many users. It is also important to prioritize the search engine’s results based on the popularity of the terms and how much they have been searched for in the site.

Distracting wall of text

This refers to text that is written in a manner that makes it long and boring to read. This will chase away users from your site however helpful the content may be. Unless it is a blog, people generally want to know what your site is about in the most minimal wording possible. Always separate your content with subheadings, highlight the major points, create short paragraphs and keep it simple.

Advertisement design

Users generally ignore advertisements when they are navigating through a site. Therefore don’t try to create content and put it in a manner that looks like an ad. This means that you should avoid placing info in banner ads, having flashing elements and pop-ups. Most users will never look at these areas.

Creating PDF files link

Some web designers usually put up PDF links for further reading on their sites. This is a huge deterrent to the flow of a person’s concentration. Most users usually ignore this and hence fail to get more information that you would have wanted them to consume. Always convert all information into web content and put it up on the site unless there is a highly logical reason for using PDF files.

Font size

Some web browsers can fail to render the correct font sizes for your site and hence lead to a tiny font text which is hard to read by the elderly and people with eye problems. It is always important to let the user be in control of their font sizes and in order to do so, the font sizes should be specified in relative terms.

Violating best web design practices

Most users usually tend to know how to navigate through your site based on their experience from other sites. This means that if you create something different (in terms of navigation patterns), then there is a likelihood that users will find it hard to use the site and hence leave the maze.

Low search engine visibility for pages

Most web designers fail to use proper design that can help in the search engine ranking for sites. Therefore when choosing the site title, ensure what you want it to be listed under.

Failing to have an indicator of the page links visited

It is important for a user to know exactly which page they are on, in order for them to know where next to go to. Failing to indicate this through the use of colors or highlighting disorients the user and they may fail to know where to visit next.

Opening new windows on the user’s browser

A common behavior is having links open up in a new browser window. This is not usually helpful as it breeds hostility among users who feel that the site is taking over their browser use and most likely they may leave your site as a result.

Failing to give out information relevant to the user

Some sites fail to address the content that users want to see. For example a site that is offering a service and fails to disclose their prices usually leads to less conversion as most users who fail to find the info they need tend to visit others that have detailed this info.