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If you are planning to prioritize the tasks related to SEO for upcoming year and plan where your hard earned would be spent best on SEO, it would actually make sense for considering what are the tactics and strategies likely to be effective in coming year—and this is precisely what we will discuss here.

As an initial step, it makes good sense to review the tactics which Google has updated in the guidelines of search Quality Rating. Luckily, the comparison was done by searchengineland.com that saved your precious time and streamlined your competence to future-proof the website.

There is no doubt that content is very significant for success in SEO during the year 2019. Also, the most crucial changes, as per SEL, is when Google instructs their human raters for looking beyond reputation of specific website to examine the reputation of content creators.

So, in the year 2019 and even beyond, you need to pay complete attention to whom you would permit to write the guest posts, though even building up own reputation of content creator by offering the guest posts for relevant and reputable sites. Now, below mentioned there are some 3 effective SEO trends.

SEO Trend #1:

Sites which make content to work harder will be advantageous!

You may be really tired of phrase, “content is king,” believe me this is for good reason. It has been for a quite long time, though not with the context today, like various other clichés, it may also feel exposed of the meaning. Hence, hopefully you will be able to forgive us when they suggest that you should never throw the baby out through bathwater: however, toss the clichés though still keeping eye strategically on expanding entire content. The fact is that Google is rewarding the long form of content, as long it is written in ways which benefits the users of the site.

For making this happen, you need to review the service pages and keep them on high priority for importance. After this, working from most important to least important, you will see where you will be able to add informative section of FAQ to expand the value of upon page. You must be wondering that why FAQs? So, the answer is that they are an excellent method to work naturally in keywords that includes those with the commercial intent also including the questions that help you to optimize for the queries of voice search.

Other efficient ways for expanding the service pages includes adding the checklists, particularly those which help the site visitors for solving the problems that are held commonly. It’s even helpful adding the testimonials mentioned by your best customers, even snippets from the case studies with the links for complete studies, and much more. What is more important to understand is that boosting the word count is not actually a magic potion. The Search engines wish to offer the high-quality of the content in results pages which are much useful for the viitors of the site, so ensure that you expand the content in year 2019 and beyond this in such a way that helps to satisfy what are the target audience and what they wish to know.

As long-form of blog posts, you need to consider shift writing, mention, 3-4 to be shorter pieces every month to the in-depth one which provide high potential for the Google visibility. It may also cost you same budget, but this will reward you much more. Or, if you wish to increase the budget of the content, you can either include the posts of long-form along with short ones that you have been writing and creating the multiple posts for long-form on a monthly basis.

It may feel intimidating switching from short form to the long form posts, also there are various ways to collect valuable details. It includes:

  • Talking to the team members that have customer contact for searching their desires, concerns and much more
  • Talking to the cross-section of the customers
  • Taking the Interview of experts in field; that includes people in the company with the ones who are in your social and professional network.
  • Review about what are other bloggers saying on topic and mention what is most engaging; it may include what you would agree with and also what you don’t agree upon.
  • Reading the relevant studies and offering the context in simple and unique way
  • Using the data which is found in Google Analytics to the decipher patterns
  • Conducting the surveys
  • Using the customer reviews and testimonials

Sections in the long-form posts may also incorporate pertinent history and context of the subject, along with the overviews and timelines, FAQs, checklist, survey results and much more. You may also offer the quotes from the experts, with relevant images that are ideally original and also about the how-to videos with some of the additional resources for the readers to explore the predictions for future.

SEO Trend #2 Link Building!

Link building is known to be the natural component of content marketing. In past, you may have also looked outward to check who might have the link inward. Also, though, it is quite important to initially create the linkable content assets, the ones that are above described, and then also market them to the people who possibly find them as most interesting content, also valuable and worth sharing.

The thumb rule for content marketing is that used to be the half of the resources must be also spent developing content with other half which is going towards the marketing of assets. In the year 2019, we believe that this percentage must be weighted in favor of creating strategic content, with ratios such as 70/30, or 80/20.

Now, the question is how will you know that what is the right percentage for you? You also need to analyze how much you have developed the relationships with the relevant influencers to the date. Though that kind of the work is not “done,” when you are pretty far, you might be able to spend about 80 percent of the content marketing and link building time for creating linkable content assets. When you have a long way to go in the development of relationship, then the ratio could be 70/30—or possibly 60/40 till you solidify the relationships.

When you create progressively more numbers of the linkable assets and when you market them well, you will be able to notice that a small percentage of the inbound links will go to home page. Rather, they will also go directly to particular pieces of the content of interest for the readers.

SEO Trend #3:

Consistent and Quality Online Reviews

Back in old days, it may also have felt that you just required facilitating regular supply of the Google Reviews and then you will be good to go. But the fact is, you need to go further. Reason is also simple, as Google becomes much sophisticated; they look for signals of real-world that indicate that customers appreciate the companies, thereby making the gimmicks to be less successful.

This is also definitely great news for White hat SEO agencies and quality companies.

It is believed that Google will reward sites with the reviews to be much diverse than Google and Yelp. Additionally, we also expect that time and again good reviews will even get rewarded—and, for making this happens; companies need to have some good products, effective services, and moreover good people.

The question is, is that all?

Here, answer is no. They are effective SEO trends for the year 2019, but not only have those which are mentioned above, rather other trends included:

  • Enhancing the significance of technical aspects of SEO
  • branded searches that are serving strong ranking factors for search engine

Companies need to identify the budget to spend and then should also prioritize the dollars appropriately. They should even recognize that, since Google continues rewarding the real world and time consuming strategies, planning far adequate ahead of the time in expedition to meet the goals on timeline is much crucial.

Welcome to part DOS of the Lazy Internet Marketer’s Guide to Productivity series!

This post is going to cover only a few productivity strategies but these are crucial to your success online- no matter what type of marketing you do. When you apply these simple guidelines, you actually GET STUFF DONE and as a result, see money flow into your bank account.

And when you DON’T apply these (or just ignorant of these concepts), you’re at the whim of every distraction and ” new shiny object” (*cough cough new WSOs*) that comes your way.

Let me ask you a quick question – when you first started this whole make money online thing, did you set an income goal?

For me, my first goal was to make $3k a month… and it took a few years to reach that goal. The turning point wasn’t when I discovered some new crazy traffic method. It was when I learned how to get FOCUSED and make the best use of my time. I think a lot of successful internet marketers out there will agree with me.

It’s a really rewarding feeling to actually reach the income goals you set out for yourself, especially if you’ve been struggling for a long time. On the other hand, when you’re not where you want to be financially, it’s kind weird and awkward when your friends and family ask you how your “internet thing” is going and you’re not sure how to answer.

Think about how great it would be to look at yourself in the mirror and say, YES I did it! I reached my financial goal! Instead of, oh man… another failed attempt.

This post is going to put you in that first category

Essential Productivity Habits Part Two

So last time we talked about to-do lists and flow state. The two additional productivity habits are the following

1. Workspace management – clear your workspace of ALL non essentials. Get rid of anything that doesn’t help you make money online. This means you need to throw away any food or drinks you have lying around, remove any books, magazines, pieces of paper you don’t need. Shoo away your cat.

My kitten Boo-Boo doing some SEO

Also, turn off your cell phone and TV. Exit out of Facebook and Gmail (block these websites if you have to). Shut the door and tell your family you not to bother you for the next X hours (personally I like working 3 hours in the morning when my minds the most fresh).

Jason Fladlien calls this your “profit hours” where you are COMPLETELY focused on tasks that will make you money.

Eliminating  all distractions and treating your desk as a sacred workspace conditions your brain to start taking your business seriously. It also helps you enter flow state, which I explained in part 1, allowing you to get all your tasks done as efficiently as possible.

2. Set deadlines for each task on your to-do list. Say that your tasks for the day is to write three 500 word articles, install a few plugins and build some backlinks to your homepage. After deciding which one is most important and prioritizing them, you need to set specific amount of time you’ll give yourself to complete each task.You can use either an online timer (http://www.e.ggtimer.com) or actual cooking timer. DO NOT use your cell phone!

This works because of something called Parkinson’s law, which states that “Work expands so as to fill the time available for its completion”.

This means if you give yourself 2 hours to write a 500 word article, you’ll most likely take the whole 2 hours. If you give your self only 30 minutes, you’ll find a way to get it done in 30 minutes, without sacrificing any significant quality (of course, if we go too extreme, then there will be a bigger difference in quality). So by giving yourself a set deadline, you’ll subconsciously find a way to get it done in that time frame.

But what if you don’t?

Then, give yourself another time frame to finish the task, and set a more accurate time frame next time. You’ll find that by becoming aware of how long it takes you to complete certain tasks, you’ll naturally become faster at finishing them!

The 4 Laws of Internet Marketing Productivity

Here’s a quick recap of the principles we covered from the last blog post and this one…

1. To do list – every night, before you go to bed, make a to-do list. Group them together by things you MUST accomplish, things you can do if you have time and things to do in the near future.

2. Flow state – practice getting into flow state by setting aside a period where you work non-stop with no distractions for at least 30 minutes. Do not stop working and practice for at least 7 days.

3. Workspace management – get rid of anything that doesn’t help you make money online.

4. Set deadlines – Leverage Parkinson’s law by giving yourself realistic time frames to complete each tasks ahead of time.

Action Steps!

My last name ain’t Robbins but I’ll pretend it is for a second :p

Right now, STOP what you’re doing and complete these 2 things:

1, Print out these 4 items or write them down on a Post-it and put it somewhere you can see when you’re working. Look it constantly as a reminder of what you need to be doing in order to stay focused and productive.

2. Also, get another sticky note and write “is this the best use of my time?” and stick it on your computer monitor. Ask yourself this question and if this answer is no, look at your to-do list and switch over to what you need to get done.

Please take the time to do those things- they may sound trivial, but can mean the difference between success and failure!

Your Online Business is Your Baby

Remember that internet marketing is a BUSINESS and you need to treat it like one. If you’ve ever bought a WSO or any other IM product, you have a proven business model you can implement and make money with. The missing piece is just you taking action and staying disciplined and focused.

Your motivation will waiver from time to time and there will be times when you feel like you’ll throw up if you spin another article. But in the end it still comes down to taking action and commitment.

One thing I did that really helped me develop a tenacious resolve to reaching my income goal was making a big promise to my family. My family lives in China and visits from time to time. I made a promise to take them to Disneyland for a week next time they visit. Let’s not forget that Disney isn’t the cheapest amusement park in the US.

I made that promise that to my 13 year old little sister who’s never been to Disneyland in her life.

Wouldn’t it kind of suck if I didn’t keep my promise and let her down?

That’s what drives me to remain focused when I’m working every day and slowly chip away at my internet marketing projects.

Productivity + Focus = Acieving Your Financial Goals

Whewwww! Another post that ended up longer than I had originally intended. Don’t skip over the action steps just because it’s “boring mindset stuff” and not a step by step blueprint for making money (trust me, there will be plenty of future posts on that).

If you put these principles to use you’ll achieve your internet marketing goals– guaranteed! It doesn’t matter if you want to build a 6 figure online business or have a steady stream of passive income coming in, when you get focused and practice these productivity principles, you’ll also feel great about yourself and start succeeding in other areas of your life.

Also, keep in mind that you should only apply these productivity guidelines when you are working on your business (during your profit hours). I assume you’re already dedicating a chunk of time each day to internet marketing. That’s when you want to apply these things.

DO NOT try to be ultra productive during your FREE TIME, like when you’re reading your favorite blog for fum, otherwise you’ll turn some sort of a weird OCD productivity freak :p

This is a video I made for the Passive Income Shortcut Members that covers…

  • Which type of niche you should get into when you’re first starting out
  • What are the 2 most profitable niche categories
  • The 16 “evergreen” niches that will always be profitable
  • How to dominate your niche if you’re NOT an expert
  • The fastest and most effective way to break into a niche and quickly become the “go-to” person in that niche

Enjoy!

Information Niches Over Product Niches

First start with information niches rather than product niches. Why? Information is easy, and many times free to create. You also can’t quantify the value of information, meaning you can charge a premium for your stuff by driving up the perceived value. Of course, you need to be providing quality information.

The Two Best Types of Niches

The two best types of niches are desperation niches and hobby niches. Desperation niches include people who are desperate for an immediate solution to their problems. These people are the easiest to sell to. However, they are in a worried and sometimes depressed state, so these customers may not be that fun to deal with.

Examples of evergreen desperation niches include:

  • Weight loss
  • Make more money
  • Freedom from debt
  • Fitness
  • Dating
  • Astrology
  • Parenting
  • Self defense

Hobby niches include people who are passionate about a hobby and willing to spend money on it- over and over again. Unlike the desperation niche, these people are more fun to have as customers.

Examples of evergreen hobby niches include:

  • Learning an instrument
  • Sports and athletics
  • Cooking
  • Guns
  • Video games
  • Cars
  • Home improvement
  • Pets

The 4 Key Niche Selection Criteria

These are 4 very important points you must consider and research before jumping into a new niche. If you can answer yes to the following questions, you have a very profitable niche on your hands:

1. Does your niche purchase products ALL year round?
2. Does your niche purchase multiple products?
3. Does your niche have an online hang out spot (forums, message boards, discussion and news groups)
4. Are there other online businesses already successfully serving that niche?

The last point is crucial because competition is a sign that the niche is profitable. Rather than view these other business as your direct competition, see them as already successful people who are serving your niche that you can model YOUR business after. Study what they’re doing and apply it to your business. There’s no need to reinvent the wheel.

Leverage Yourself

The most obvious niche is one where you can leverage your knowledge and expertise.

If you can’t, then leverage another skill or talent you have. This is anything that comes easy to you, but others may find it difficult. For example, say that you love golf but you aren’t an expert by any means. However, you do have great communication skills. You One way to leverage that would be to interview successful golfers and make that the core of your business.

One of the biggest misconceptions about marketing is that you need to be an expert in your niche. That’s not true. You just need to deliver the information that your target audience wants in the most effective way possible.

Everyone (yes, even you) has something unique about them that they can leverage. If you can’t pin point your natural strengths, skills and talents, ask your friends and family. You may be surprised about what they’ll tell you!

Breaking Into A Niche

It’s difficult to break into an established niche at a surface level. You may need to drill deeper and start dominating sub-niches first.

What I mean is this: If you want to get into the dating advice niche, it would be difficult to compete if you focused on a topic that broad right away. Instead, start with something more narrow, such as dating advice for men over 40. Or even dating advice for Asian men over 40 if the market is really big.

Once you gain a following and become the “go-to” guy for your sub-niche, it’s much easier to go broader and market to a larger chunk of the niche.

It’s Time For YOU to Choose a Niche And Start Making Money

I just gave you the down-and-dirty guidelines to selecting a $100/day niche. There is no need to over-complicate things and mull over your choice for days and weeks. Just pick and go. You really can’t go wrong if you follow these guidelines, as I and thousands of other successful online marketers have followed these to create many profitable internet businesses.

After choosing a niche, it’s time to set up the rest of your $100/day online business.