Before I get into the Google panda stuff, I wanna ask you something….ever hear the expression “Content is King” before?
I’m willing to bet an In-N-Out double cheeseburger with animal style fries that you have (yes, I am pretty hungry as I write this…)
But do you know what that really means?
Cause I was kind of confused when I first heard this somewhat overused IM axiom.
So what actually qualifies as good content?
Revealing a secret that most people don’t know about? Nope.
Over-delivering like heck? Nope.
Formatting everything so it’s super organized and really actionable? Nope.
Creating good content, or “killer content” as I like to call it is simply…
Giving Your Visitor Exactly What They Want!
This is the difference between creating stuff that people love reading and will share with their buddies… versus… pouring hours of your time into creating content that quietly sits there while tumbleweeds roll across.
And ultimately, the difference between pulling in loads of cash versus wasting your time… to put it bluntly.
Before I get into easiest way to read your audience’s mind and give them what they want, I want to share a quick example of why good content is absolutely crucial for any internet marketer nowadays.
So a few years back, you could have a site filled with informational articles on health insurance that you bought from an article writing service and rank on the first page of Google. Just add adsense and you’d make a killing (the insurance niche has a very high Adsense payout).
But Google got smarter.
They know (as you and I know) that if someone is searching for the term “health insurance”, they couldn’t CARE LESS about reading a 500 world article on the benefits of health insurance.
They want to BUY health insurance online. Or at least review different plans before making a decision.
So now, in order to rank for a term like “health insurance” you need to be an actual service provider, or can direct people to one, because that’s what visitors want. Not a B.S. 500 word article. I’m sure you’ve felt the frustration of really wanting to find something online, but only landing on crap websites.
Yes, Google’s AI human-learning thingamajig is smart enough to know when you’re giving good content and crap content (one indicator of this is your website’s bounce rate, but there are many others).
And by the way, Google is not done. It’s constantly changing. There were actually several Google Panda updates in 2018 and there will be more in 2019.
Panda Updates Can Literally Ruin Your Online Business Overnight!
So how do we safeguard against this?
Simple: Give visitors what they want aka provide killer content.
Remember that marketing is simply giving people exactly what they want.
So let’s talk about a cool little tactic you can use to find out what your website visitors truly want.
No, it’s not surveying them, although that works too.
It’s actually pretty ninja. I call it, “reading your visitor’s mind”
Here’s the tactic:
You’re going to create a contact form, disguised as a search engine box. So when your visitors type in a question they want answers to, you’ll receive that exact query as an email. Review these emails an you’ll know exactly what type of content to create!
This is golden if you don’t know much about your niche.
One of my websites is in the pregnancy niche. Believe it or not, I’m not an expectant mother and don’t know much about pregnancy.
…despite what you may think after seeing my post-holiday dinner belly…
So in order to find out what expectant mothers wanted to know concerning their HCG levels during pregnancy, I set up this little form:
That’s just a picture with a simple contact form underneath. I use the plugin, Contact Form 7.
I let this run for about a week. And received hundreds of emails with what people were typing in. Not surprisingly, most people were asking the same questions. And I knew I needed to give the answers to these questions somewhere on my site… to give my visitors exactly what they’re looking for, but also to prove to Google that I deserve the top ranking for the keyword (currently 6th, but just wait a few weeks).
Whatever I create will be considered “great content” because it’s exactly what the visitors are looking for!
Do not make the mistake of merely guessing your audience wants.
Use this or some other research method to find out for sure. And no your picture doesn’t have to be as corny as mine
Try this out and let me know how it works!
PS- what kind of sorry excuse for a marketer would I be if I didn’t ask you guys what type of stuff you want me to write about!
Leave a reply in the comments below and let me know things you’re struggling with, topics you want to know more about, or anything you want to see on this blog.