Proper web design needs to factor in usability. However usability is a general concept that can only be detailed depending on the web design being adopted. There are generally many atrocities that have been made on usability over the years and many designers fail to notice unless the clients point it out to them. Here are 10 mistakes that your designer may fail to notice;
- 1 Horrible site search engine
- 2 Distracting wall of text
- 3 Advertisement design
- 4 Creating PDF files link
- 5 Font size
- 6 Violating best web design practices
- 7 Low search engine visibility for pages
- 8 Failing to have an indicator of the page links visited
- 9 Opening new windows on the user’s browser
- 10 Failing to give out information relevant to the user
Horrible site search engine
Most people usually type for items with typos in their spellings. If your search engine is not able to filter this out then your site has the potential of losing out on many users. It is also important to prioritize the search engine’s results based on the popularity of the terms and how much they have been searched for in the site.
Distracting wall of text
This refers to text that is written in a manner that makes it long and boring to read. This will chase away users from your site however helpful the content may be. Unless it is a blog, people generally want to know what your site is about in the most minimal wording possible. Always separate your content with subheadings, highlight the major points, create short paragraphs and keep it simple.
Users generally ignore advertisements when they are navigating through a site. Therefore don’t try to create content and put it in a manner that looks like an ad. This means that you should avoid placing info in banner ads, having flashing elements and pop-ups. Most users will never look at these areas.
Some web designers usually put up PDF links for further reading on their sites. This is a huge deterrent to the flow of a person’s concentration. Most users usually ignore this and hence fail to get more information that you would have wanted them to consume. Always convert all information into web content and put it up on the site unless there is a highly logical reason for using PDF files.
Some web browsers can fail to render the correct font sizes for your site and hence lead to a tiny font text which is hard to read by the elderly and people with eye problems. It is always important to let the user be in control of their font sizes and in order to do so, the font sizes should be specified in relative terms.
Violating best web design practices
Most users usually tend to know how to navigate through your site based on their experience from other sites. This means that if you create something different (in terms of navigation patterns), then there is a likelihood that users will find it hard to use the site and hence leave the maze.
Low search engine visibility for pages
Most web designers fail to use proper design that can help in the search engine ranking for sites. Therefore when choosing the site title, ensure what you want it to be listed under.
It is important for a user to know exactly which page they are on, in order for them to know where next to go to. Failing to indicate this through the use of colors or highlighting disorients the user and they may fail to know where to visit next.
Opening new windows on the user’s browser
A common behavior is having links open up in a new browser window. This is not usually helpful as it breeds hostility among users who feel that the site is taking over their browser use and most likely they may leave your site as a result.
Failing to give out information relevant to the user
Some sites fail to address the content that users want to see. For example a site that is offering a service and fails to disclose their prices usually leads to less conversion as most users who fail to find the info they need tend to visit others that have detailed this info.