If you have set up a new business with an online presence, you will want to make sure that your website gets ranked in the search engines of Google, Yahoo and Bing. As your search engine rankings improve, you can expect to receive more traffic and visitors to your website through organic searches.
Search engine optimization (SEO) is the term used to describe the process of getting your website ranked as high as possible in the search engines. It uses both techniques that you can apply to your website (on site optimization) as well as strategies that you can apply off site to improve your website’s rankings. Today’s blog post will cover some basics of on site optimization techniques.
So is SEO as complicated as the IT buffs make it out to be? Is it really a mysterious art form that only those in the know are privy to?
SEO can be a complicated process and there has been many a great debate over what constitutes good SEO practices. But the basics of SEO are generally accepted, so if you apply some of these simple SEO principles to your website, this will greatly assist in getting your website off to a good start.
Here are three important aspects of SEO that website owners should be knowledgeable about.
Keywords are an important aspect of good SEO – they describe the actual search terms that people enter into the search engines when looking for information. Try to identify keywords that are relevant and appropriate to your business. If you are new to keyword research, go to the Google Adwords Keywords Tool and enter some search terms that best describe your business – the tool will produce a list of relevant keywords that you can review.
Once you have your list of relevant keywords, scan the list to find out the monthly search volume of individual keywords – i.e. the number of people searching on a particular term each month.
For example, if you own a business in Dallas, Texas, called the Texas Ranch Mexican Restaurant, you will want to know the search volume for a keyword such as Mexican Restaurants Dallas.
From your list of keywords, choose those that best describe your business. One aspect of good on site optimization is to use appropriate meta tags (such as the meta description tag, and the meta keywords tag) for your website.
The meta description tag is a brief description about the contents of your page that should include your relevant keywords, and often is used by search engines in this manner. The meta keywords tag allows you to list keywords that are relevant to your website page, and these are used by some search engines to help confirm the contents of a web page.
Make sure that the keywords that you choose to include in the meta description tag, the meta keywords tag and the content of your website page are all consistent with each other.
Using an appropriate title tag is another important aspect of good on site optimization. Try to include your business name in the title tag of your home page.
For example, your business may be called the Texas Ranch Mexican Restaurant. It’s good practice to include your business name and locality in the title tag, since it provides more information for search engines to use when deciding if your web page is a good match for a user’s search. So an appropriate title tag for your home page would be as follows – Texas Ranch Mexican Restaurant, Dallas Texas.
While the finer points of SEO optimization are sometimes open to debate (and change), sensible use of the above basic SEO practices will help your business website move up in the search engine rankings, resulting in more visitors and prospective customers for your business. When it comes to SEO optimization, basic does not mean unimportant!